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Commercialization Readiness Assessment and Accelerator for Solutions in Healthcare

CRAASH is a 10-week program that facilitates the acceleration of healthcare innovations emerging from academic labs into commercialization and clinical practice. It is delivered by industry veterans working in close collaboration with project team members.  It blends the decades of experience from CIMIT's pioneering work facilitating innovations and innovators with programs including the Coulter Foundation C3i Program and the NSF I-Corps Program as well as university based curricula from MIT, Yale, and others to deliver a program that addresses the unique challenges in healthcare commercialization.

The program gets teams out of the comfort zone of their lab to conduct discovery interviews across key stakeholders to understand needs and test hypotheses, develop and validate value propositions and business models, define "killer" questions and experiments, and create pitches to target funders. Emphasis is placed on getting out of the lab to understand stakeholders needs, their problems to be solved and buying dynamics. Each week, teams interact with a panel of experts by presenting and defending findings, attending lectures, and completing readings.

Weekly activities take about 40 hours in total per team, representing a significant effort on the part of team members. Key topics discussed include:

  • Identifying and Validating the Economic Buyer
  • Defining and testing the Clinical Needs and the Value Proposition
  • Creating a Sustainable Business Model
  • Regulatory Approvals
  • Intellectual Property (IP)
  • Pitching to Investors

Executives from CIMIT's Accelerator Team work with each team to facilitate their efforts. Accelerator Executives are successful healthcare entrepreneurs, commercialization experts and investors. In addition to the one-on-one work, they review and critique the weekly report-outs of each team as a group, providing synthesized feedback to help balance the multiple trade-off's involved to most effecively de-risk the project.

Team Composition

Teams consist of three members with the Entrepreneurial Lead being the “Captain” and responsible for coordinating a team's work:

  • Entrepreneurial Lead: focuses on the overall business objectives, customer definition, business plan, etc.
  • Clinical Lead: focuses on the medical and healthcare delivery issues (can be a practicing physician, clinical department manager)
  • Technical Lead: focuses on the available technology options, requirements and architectural issues

Course Schedule

Kickoff In-person Session
- Identifying the Economic Buyer
- Stakeholder Interviewing
- Defining Clinical Needs and the Value Proposition

8 Weekly Web-Meeting Sessions: Friday's from 9-11AM
- Creating a Sustainable Business Model
- Killer Questions and Experiment
- Regulatory and Approvals
- Reimbursement
- Intellectual Property
- Business Economics
- Pitching to Investors
- Funding and the SBIR/STTR Program

Close-out In-person Session
- Team "Pitches"
- Feedback

*schedule subject to change

Web-Meeting Structure

9:00am–11:00am

Part 1: 9:00am - 10:00pm
Team Presentations & Feedback
(~15 minutes for each team)


Part 2: 10:00am - 11:00am
Weekly Lecture Topics/Discussions

This course is supported by NIBIB of the National Institutes of Health under award number U54EB015408.
The content is solely the responsibility of the CIMIT and does not necessarily represent the official views of the National Institutes of Health.